About us
We started Wild Aura to make influencer marketing fair.
Wild Aura was founded in Nairobi in 2023, when influencer marketing in Africa was still new.
The problem we saw
Brands didn't know which creators to choose, what to pay or how to run a campaign.
Creators didn't know how to price their work or read a contract, and many were underpaid.
We started by representing creators and helping them treat their content as a business. Now we also run campaigns for brands, from start to finish.
What "Equity in Influencer Marketing" means
When a brand and a creator work together, both should feel the deal was fair.
For creators: fair pay for the work they're asked to do, clear contracts and no unreasonable demands.
For brands: honest pricing, reliable delivery, real results and a partner who understands the market.
Our team
A remote team with 8+ years of combined experience.
Our team brings more than 8 years of combined experience. We're fully remote, so we work with brands and creators across Africa.
Talent Management
Represents our creators: brand deals, fair rates, contracts, invoicing and growth.
Brand Campaign Management
Runs campaigns for brands: strategy, creators, approvals, payments and reporting.
Work with us.
Brand or creator, we'd love to hear from you.